Sotheby's Competitive Advantage
Our Sotheby’s Global Marketing Brand
As part of the Sotheby’s International Realty franchise, we offer unmatched global marketing exposure for upscale properties. Sotheby’s has long been prominent in America and Europe. As Pacific Rim countries continue to prosper, Sotheby’s expanding presence in the region has proven to be increasingly advantageous for tapping the rapidly growing demand from Pacific Rim buyers.
Sotheby’s International is also associated with the Sotheby’s Auction House, which itself has substantial exposure through its worldwide network of auction houses.
Sotheby’s International Realty – www.SothebysRealty.com
Sotheby’s Auction house – www.Sothebys.com
Our International Marketing Team
When you choose Island Sotheby’s, we can bring to bear the expertise of Sotheby’s team of international marketing experts to develop global exposure of your property. This marketing team evaluates reader demographics, and structures its worldwide media campaign to most effectively target buyers of high-end luxury and estate properties. This connection provides your property with unparalleled brand and media exposure to national and international buyers.
Our Media Coverage
Sotheby’s strength as an international, high-end real-estate network gives us muscle in negotiating contracts to market your property with some of the world’s most influential media at substantially lower rates.
Our Marketing Materials
Sotheby’s graphic artists and professional photographers have assembled an impressive array of materials to help us market your property. Once you see them, we think you’ll agree that they are “best in class.” And because Sotheby’s has negotiated extremely competitive volume discounts with top printers, this allows us to provide printed materials of the highest quality and makes the advertising dollars for your property go further. 
The Advantage to You
Our marketing expertise and cost-savings translate into more effective media coverage and a higher standard of marketing materials than anyone but Sotheby’s can offer. It’s our competitive advantage—and yours.
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